Thessaloniki, +15.8°C
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onar

WooCommerce store for a Greek mattress & sleep-products company

Eshops - b2b
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Client onar
Scope ESHOP
Role DEVELOPER
Design KUKARIKA
Visit onar.com.gr ↗

ONAR — “Everything about sleep” — is a Greek mattress company based in Thessaloniki, creating the conditions for better, more restful sleep. Its range spans mattresses, pillows, toppers, foam, beds, and bed linen, with mattresses at the core: built from top-grade materials, offered in any dimension the customer chooses, and available in anatomical (pocket), orthopedic (bonnell), latex, memory-foam, and foam constructions for every need — anatomical, orthopedic, baby, hotel, and more. The brand is consultative by nature: before a purchase, ONAR talks with the customer and recommends solutions based on their needs. The company needed an online store that could carry that depth — a configurable, well-structured catalogue with the guidance ONAR is known for — while staying easy for the team to manage. Designed and developed end to end by Kukarika on WooCommerce, the store brings the product range, the made-to-measure options, the materials story, and the consultative path together into one easy-to-shop home.

A mattress company whose value is in the fit — the right construction, the right materials, the right dimension for each sleeper. The store had to carry that made-to-measure, consultative depth into e-commerce without flattening it into a generic product grid, and stay easy for the ONAR team to run.

01

Made-to-measure products

Mattresses are offered in any dimension, single or double, with compositions that adapt to each buyer's preferences. The store had to handle configurable products, not fixed SKUs.

02

Broad product range

Mattresses, pillows, toppers, foam, beds, and bed linen — each category with its own structure and cross-sell potential, all under one coherent store.

03

Construction storytelling

Pocket vs. bonnell vs. latex vs. memory foam vs. foam, double- or single-sided, anti-allergic, eco-friendly, ventilated — the materials and constructions are the buying decision, so they needed clear, structured presentation.

04

Consultative selling

ONAR's in-store strength is talking through needs and recommending the right fit. The site needed a digital equivalent — needs-based guidance toward the right mattress, not just a catalogue to scroll.

05

Quality & trust signals

European and international manufacturing standards, top-grade raw materials, multi-year satisfaction — the trust cues that matter for a considered purchase had to be visible.

06

Catalogue autonomy

The team needed to manage products, categories, dimensions, and content directly — no developer in the loop for new products or seasonal changes.

A WooCommerce store designed and built end to end by Kukarika — clean, guided, made-to-measure. The product range, the dimension and construction options, the materials story, and a needs-based path to the right mattress all live together, and the ONAR team runs the catalogue without code.

WooCommerce Store

  • Full WooCommerce build on WordPress — catalogue, cart, checkout, and order management in one place
  • Configurable / variable products for mattresses — dimension, construction, and single/double options selected by the buyer
  • Structured product categories — mattresses, pillows, toppers, foam, beds, bed linen
  • Secure checkout with payment gateways and Greek myDATA-ready invoicing
  • Editor-friendly back-office so the team manages products, prices, and stock without engineering

Design by Kukarika

  • Visual identity and store design produced in-house — calm, clean, sleep-brand composition that reads restful, not loud
  • Advanced Custom Fields (ACF) powering flexible content blocks beyond the standard shop pages
  • Mobile-first execution that holds the same clarity on every screen
  • Brand consistency from the homepage through the product pages and the checkout

Made-to-Measure Mattresses

  • Mattress products configurable by dimension — any size the customer needs, single or double
  • Construction options surfaced clearly — anatomical (pocket), orthopedic (bonnell), latex, memory foam, foam
  • Composition and material details presented per product so the buyer understands exactly what they're getting
  • Pricing that reflects the selected configuration

Guided Selection

  • Needs-based navigation toward the right mattress — anatomical, orthopedic, baby, hotel, and more
  • The consultative ONAR approach translated into filters and guidance, not just a flat grid to scroll
  • Clear paths from "what do you need" to "here's the right product"
  • Cross-selling between mattresses and the accessories that pair with them — toppers, pillows, bases

Materials & Quality Story

  • Editorial space for the materials story — natural products, anti-allergic treatment, ventilated, eco-friendly construction
  • European and international manufacturing standards surfaced as trust signals
  • Construction explainers (pocket / bonnell / latex / memory foam) that turn technical detail into a confident buying decision

Performance & Maintenance

  • Lazy loading and adaptive image delivery tuned for product photography
  • Cloudflare CDN delivery for fast loads across devices and regions
  • Core Web Vitals tuned so the store stays fast as the catalogue grows
  • Continuous platform maintenance — updates, security, content support — handled by Kukarika

An online store that reads like the showroom — calm, guided, made-to-measure — and a catalogue the ONAR team runs themselves as the range and the seasons change.

  • Made-to-measure online — mattresses configurable by dimension and construction, the made-to-order strength carried into e-commerce
  • Range clarity — mattresses, pillows, toppers, foam, beds, and linen each presented with structure and cross-sell
  • Guided buying — the consultative ONAR approach translated into needs-based navigation toward the right fit
  • Trust signals — European standards, top materials, and multi-year quality surfaced where they matter
  • Catalogue autonomy — products, prices, and stock managed by the ONAR team without developer involvement
  • Brand consistency — the in-house Kukarika design reads calm and restful end to end
  • Growth-ready — new products, categories, and seasonal lines plug straight into the store
WooCommerce · WordPressCustom Theme (Kukarika design + development)Advanced Custom Fields (ACF) · Flexible ContentConfigurable / variable products (dimension · construction)Needs-based product navigationSecure checkout · payment gatewaysmyDATA-ready invoicingImage-first product photographyLazy loading & adaptive image deliveryPHP · MySQLCloudflare CDN · Caching layerIn-house design system by Kukarika
// Outcome

The ONAR store is a digital extension of a sleep company that believes the right mattress is the one that fits you — the same care for materials, the same made-to-measure flexibility, the same consultative guidance shows up on every product page.

Designed and developed end to end by Kukarika on WooCommerce, the store carries ONAR's "everything about sleep" range, its configurable mattresses, and its needs-based guidance into one calm, easy-to-shop home — one the ONAR team runs themselves as the catalogue and the seasons continue to grow.

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